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Modern Marketing
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Is Your Marketing Built for Today, or Stuck in the Past?
Most B2B marketing teams are busy…
But is your strategy actually driving growth or just activity?
This free map reveals how modern your marketing really is, and gives you a custom roadmap to improve results.
Create Your Tailored Map (it takes 3 min)
Enter your email to start the mapping process.
This lets you save your progress, come back to it anytime and send you your results.
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Mindset & Approach
5%
How clearly defined is your marketing strategy and ideal client profile (ICP)?
1 - No clear strategy/ICP
2 - Rough ICP/strategy only
3 - Documented but inconsistently applied
4 - Clear formal strategy guiding actions
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Mindset & Approach
10%
How often do you use real customer insights (not guesses) to guide your marketing?
1 - No customer insights used
2 - Occasional insights mostly assumptions
3 - Regular insights use
4 - Insights drive marketing decisions
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Mindset & Approach
15%
Are your marketing activities strategic, or mostly reactive and ad hoc?
1 - Completely reactive marketing
2 - Basic planning
3 - Strategic but inconsistently executed
4 - Fully strategic proactive marketing
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Client Journey Mapping
20%
Do you have a documented buyer journey that your marketing and sales teams use?
1 - No documented buyer journey
2 - Basic informal journey
3 - Documented journey used sometimes
4 - Actively used detailed buyer journey
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Client Journey Mapping
25%
How often do you adjust messaging and offers based on the buyer’s stage (awareness, consideration, decision)?
1 - Messaging rarely matches stage
2 - Adjustments made occasionally
3 - Regular stage-based adjustments
4 - Consistent strategic stage messaging
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Client Journey Mapping
30% Great work!
Are marketing and sales teams aligned around the same stages and handover points?
1 - No marketing-sales alignment
2 - Informal or inconsistent alignment
3 - Formal but occasional gaps
4 - Active tight alignment
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System Integration
35%
Are your CRM, email marketing, website, and automation tools connected into one ecosystem?
1 - No integration of tools
2 - Some basic integration
3 - Mostly integrated with gaps
4 - Full seamless integration
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System Integration
40%
Can you easily track a lead’s entire journey — from first touch to closed deal — in one place?
1 - Cannot track journey fully
2 - Partial tracking
3 - Mostly tracked but manual
4 - Full automatic journey tracking
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System Integration
45%
How often do you use automation triggers based on lead behavior (not just time-based)?
1 - No behavioral automation triggers
2 - Basic triggers (time-based)
3 - Some behavioral triggers
4 - Sophisticated behavioral triggers
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Personalisation & Content
50%
1 - Basic personalisation only
2 - Occasional deeper personalisation
3 - Regular segmentation-driven personalisation
4 - Advanced dynamic personalisation
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Personalisation & Content
55%
1 - No segmentation
2 - Basic role/industry segmentation
3 - Well-segmented but inconsistent
4 - Dynamic multi-layer segmentation
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Personalisation & Content
60%
1 - No AI use
2 - Basic experimentation with AI
3 - Regular basic AI support
4 - Active AI-driven marketing
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Follow-Up & Automation
65%
1 - No consistent lead follow-up
2 - Manual delayed follow-up
3 - Manual prompt follow-up
4 - Automated smart follow-up
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Follow-Up & Automation
70%
1 - Fully manual follow-up
2 - Rule-based follow-up
3 - Some smart intent-based triggers
4 - Intelligent automated follow-up
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Follow-Up & Automation
75%
1 - No lead scoring
2 - Basic demographic scoring
3 - Behavior-based scoring partially
4 - Full dynamic lead scoring
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Measurement & Optimisation
80%
1 - No regular reviews
2 - Basic sporadic reviews
3 - Regular but slow review-action loop
4 - Fast agile review-optimization cycle
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Measurement & Optimisation
85%
1 - No testing or experiments
2 - Occasional unstructured experiments
3 - Structured quarterly experiments
4 - Ongoing embedded experiments
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Measurement & Optimisation
90%
1 - Hard to access data
2 - Some scattered reports
3 - Manual processed reports
4 - Easy automated insights access
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Where can we send the report?
100%
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