Modern Marketing Upgrade Map

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Modern Marketing Upgrade Map

Is Your Marketing Built for Today — or Stuck in the Past?

Most B2B marketing teams are busy…
But is your strategy actually driving growth — or just activity?

This free map reveals how modern your marketing really is, and gives you a custom roadmap to improve results.

Create Your Tailored Map (it takes 3 min)

Enter your email to start the mapping process.
This lets you save your progress, come back to it anytime and send you your results.

Mindset & Approach

How clearly defined is your marketing strategy and ideal client profile (ICP)?

1 - No clear strategy/ICP 2 - Rough ICP/strategy only 3 - Documented but inconsistently applied 4 - Clear formal strategy guiding actions

Mindset & Approach

10%

How often do you use real customer insights (not guesses) to guide your marketing?

1 - No customer insights used 2 - Occasional insights mostly assumptions 3 - Regular insights use 4 - Insights drive marketing decisions

Mindset & Approach

15%

Are your marketing activities strategic, or mostly reactive and ad hoc?

1 - Completely reactive marketing 2 - Basic planning 3 - Strategic but inconsistently executed 4 - Fully strategic proactive marketing

Client Journey Mapping

20%

Do you have a documented buyer journey that your marketing and sales teams use?

1 - No documented buyer journey 2 - Basic informal journey 3 - Documented journey used sometimes 4 - Actively used detailed buyer journey

Client Journey Mapping

25%

How often do you adjust messaging and offers based on the buyer’s stage (awareness, consideration, decision)?

1 - Messaging rarely matches stage 2 - Adjustments made occasionally 3 - Regular stage-based adjustments 4 - Consistent strategic stage messaging

Client Journey Mapping

30% Great work!

Are marketing and sales teams aligned around the same stages and handover points?

1 - No marketing-sales alignment 2 - Informal or inconsistent alignment 3 - Formal but occasional gaps 4 - Active tight alignment

System Integration

35%

Are your CRM, email marketing, website, and automation tools connected into one ecosystem?

1 - No integration of tools 2 - Some basic integration 3 - Mostly integrated with gaps 4 - Full seamless integration

System Integration

40%

Can you easily track a lead’s entire journey — from first touch to closed deal — in one place?

1 - Cannot track journey fully 2 - Partial tracking 3 - Mostly tracked but manual 4 - Full automatic journey tracking

System Integration

45%

How often do you use automation triggers based on lead behavior (not just time-based)?

1 - No behavioral automation triggers 2 - Basic triggers (time-based) 3 - Some behavioral triggers 4 - Sophisticated behavioral triggers

Personalisation & Content

50%

1 - Basic personalisation only 2 - Occasional deeper personalisation 3 - Regular segmentation-driven personalisation 4 - Advanced dynamic personalisation

Personalisation & Content

55%

1 - No segmentation 2 - Basic role/industry segmentation 3 - Well-segmented but inconsistent 4 - Dynamic multi-layer segmentation

Personalisation & Content

60%

1 - No AI use 2 - Basic experimentation with AI 3 - Regular basic AI support 4 - Active AI-driven marketing

Follow-Up & Automation

65%

1 - No consistent lead follow-up 2 - Manual delayed follow-up 3 - Manual prompt follow-up 4 - Automated smart follow-up

Follow-Up & Automation

70%

1 - Fully manual follow-up 2 - Rule-based follow-up 3 - Some smart intent-based triggers 4 - Intelligent automated follow-up

Follow-Up & Automation

75%

1 - No lead scoring 2 - Basic demographic scoring 3 - Behavior-based scoring partially 4 - Full dynamic lead scoring

Measurement & Optimisation

80%

1 - No regular reviews 2 - Basic sporadic reviews 3 - Regular but slow review-action loop 4 - Fast agile review-optimization cycle

Measurement & Optimisation

85%

1 - No testing or experiments 2 - Occasional unstructured experiments 3 - Structured quarterly experiments 4 - Ongoing embedded experiments

Measurement & Optimisation

90%

1 - Hard to access data 2 - Some scattered reports 3 - Manual processed reports 4 - Easy automated insights access

Where can we send the report?

100%

First name

E-mail

No spam. No pressure. Just your personalised results.

Create Your Tailored Map (it takes 3 min)

Enter your email to start the mapping process. This lets you save your progress, come back to it anytime and send you your results.

Mindset & Approach

Mindset & Approach

Mindset & Approach

Client Journey Mapping

Client Journey Mapping

Client Journey Mapping

System Integration

System Integration

System Integration

Personalisation & Content

Personalisation & Content

Personalisation & Content

Follow-Up & Automation

Follow-Up & Automation

Follow-Up & Automation

Measurement & Optimisation

Measurement & Optimisation

Measurement & Optimisation

Where can we send the report?

Enter your email to start the mapping process.
This lets you save your progress, come back to it anytime and send you your results.