Distribute complete campaigns to sub-accounts

• Pro-actively send content directly to the inboxes of sub-accounts
• Distribute to the individual sub-accounts or to defined groups of accounts
• Complete campaigns including e-mailers, landing pages and web forms
• Place "ready to use" content in a library for "on-demand" usage

Define what content can be modified and what not

• Specify which content items can be edited by sub-accounts and which can't
• Segment distribution to markets, products and countries
• Sub-accounts can modify or add content locally

E-mailer distribution

Dynamic pages for sub-accounts and resellers

• Manage content centrally
• Sub-accounts can use main content created centrally
• Dynamic Resellers' content such as logos, account details etc. help personalize pages
• Customization of content is fast and easy for the entire channel
• Pages can be activated of disactivated for individual sub-accounts
• Pages work as local pages

Content collaboration workflows

• Add content creators (writers, translators etc.) to the platform
• Start content collaboration workflows globally
• Manage and track progress and results
• Take advantage of local expertise and market knowledge

Collaboration process

The impact of content collaboration on the lead lifecycle stages

• Lead generation: with content distribution and central campaigns using dynamic resellers' content
• Lead development: with distributed nurturing mails
• Sales management: with localized sales follow-up mails
• Customer retention: with loyalty campaigns available in content library