Focus on lead development

• Have insight in where your leads are in the lead lifecycle
• Centralized database of unique contacts
• Gain information about your contacts with multichannel campaigns
• Initiate activities to stimulate further interest

Send truly qualified leads to sales with Lead Scoring

• Increase sales efficiency and effectiveness by attaching values to each lead
• Increase marketing effectiveness by targeted inbound and outbound programs
• Tighten marketing and sales alignment by establishing common definitions
• Save time by automating the majority of the lead scoring process
• Share ready to use lead scoring sets with your channel partners

Dynamic or Smart Content – provide a relevant experience to your leads

• Automatically display variations of content to your leads based on what you know about them
• Provide a more relevant experience to your leads and increase your engagement rates
• Increase your sales team efficiency as staff spend less time fielding prospects’ questions.
• Shorten you campaign execution and easier the process by spending less time building segmented lists and multiple assets

Import, deduplicate and segment contact data

• Easily import your contact lists
• Automated de-duping
• Bounce management keeps database up to date
• Create unlimited segments and use them in "follow-up" campaigns
• Contacts can exist in multiple groups but remain unique

Increase your conversion with permission marketing

• Build your contact list by using Inbound Marketing campaigns
• Add contacts to your list by using opt-in forms
• Single or double opt-in processes
• Enter a "permission pass" in your communication

The impact of lead management on the lead lifecycle stages

• Lead development: with smart "follow-up" campaigns
• Sales management: with qualified "sales ready" leads