Combine local resources with centralized support and control

• Convert lifecycle management into all distribution channels
• Combine central functions with local forces
• Channel partners will benefit from corporate campaigns
• Channel partners will retain their unique identity
• Secured prospect databases for channel partners
• Centralized management ensures full overview and control and allows campaign optimization

Give users access to tools they need to perform, no overkill

• Carefully define roles and rules for individual users
• To avoid any risk, protect functionality based on permissions
• Create custom users' roles
• Users have their individual logins

Platform permissie management

Manage both corporate and partner's identity

• Create corporate and partner's templates
• Choose partner or corporate identity per campaign
• Distribute dedicated content & campaigns to partners
• Define which content can be modified and which can't
• Mixed content model (corporate/central content + partner/local content)
• Dynamic partner's fields support content personalization

Support your partners and accelerate efficiency

• Tasks can be performed centrally on behalf of individual partners
• Partners maintain control over execution
• Centralized management provides focus on implementation and progress
• Results are tracked with different dashboards

The impact of distributed marketing on the lead lifecycle stages

• Lead generation: with local approach in the channel
• Lead development: with workflow management for resellers
• Sales development: with channel-sales-reward campaigns
• Customer retention: with ready to use retention campaigns and rewards